21 Savage & J. Cole drop off cinematic visuals worthy of their creation.
Though late in the game, 21 Savage and J. Cole's "A Lot" was one of the year's highlights, a collaboration as unexpected as it was effective. With soulful production and the combined gravitas of two vastly different artists, 21 and Cole's thought-provoking banger brought harmony between the new generation and hip-hop's self-professed "Middle Child."
Now, the pair has come through for some new visuals, appropriately cinematic in scope. Centering around a family get-together of sorts, those present find comfort in their shared company; meanwhile, various others find themselves reflecting on misfortunate circumstances, adding visual weight to the song's refrain.
It's yet another good look for the hot-streak-riding Cole, who continues to maneuver through the game with a notable poise. As for 21 Savage, it's clear that the young rapper is looking at another one for the books, and it'll be exciting to see what manner of direction he ends up taking. In the meantime, check out the Aisultan Seitov-helmed clip, and sound off below.