Alexander Mack is one of the most talented young players right now.
After being given some time to sit with Alexander Mack's single "Brand New," a renewed listen is just as good -- if not better -- than the initial walkthrough. With this song, Mack has proven himself to be one of the most innovative artists in the game right now. He knows it too, flexing all over his lyrics for "Brand New." After letting the jazzy mix marinate with his audience, he decided to start out the new year with some fresh content, introducing some equally inventive visuals to the world for "Brand New."
We saw Tory Lanez adopt Brady Bunch-type imagery for his Love Me Now? album cover and now, Alexander Mack is using a similar vibe in his first-ever music video. The artist has an infectious smile, letting his personality shine as he playfully gets a little arrogant in the song.
Personally, we can't wait to see what Alexander Mack has going on next. He's got loads of potential and he may be in line for a stunning 2019 campaign. Keep an eye on him.