Apple is ready to steal Netflix's market share, come mid-April.
As The Verge is handily pointing out, Apple's forthcoming streaming platform is set to launch in the Springtime. Apparently, the aim is to have the platform ready by mid-April, right after the first quarter comes to a close. According to at least three distinctive sources, Apple's launch is likely to be supported by tons of original content furnished by independent film production house A24 and even Oprah Winfrey's network of help. As of this writing, no one seems to have any information on the service's projected subscription fee - but it stands to reason: it will be competitively priced in order to compete with the established powerhouse that is Netflix.
It's unclear whether current Apple Music subscribers will be incentivized to make the switch, either "special access" or a reduction in price. According to report The Verge's findings are based upon, Apple subscribers will in one some way benefit from an assortment of free programs if they choose to double up on their subscription package. As previously reported, Apple has acquired the services of Steven Spielberg, Jennifer Aniston, Octavia Spencer, Damien Chazelle, and M. Night Shyamalan, who have all signed on to lend the product launch special content or full-length creative works, available no place else. We'll bring you up to speed when more information becomes available.