A$AP Rocky and the Mob campaign for Calvin Klein.
A$AP Mob has been having a productive year on the musical front, with Ferg's Still Striving, Twelvyy's 12, and The Mob's Cozy Tapes Vol 2: Too Cozy. Ringleader A$AP Rocky has even been teasing his new album, which is shaping up for a 2018 release; the rapper has previously dropped the ambiguous direction of "new waves, new swag." Yet Rocky has always had one foot (sometimes more) in the fashion industry, and today, he had a chance to hold it down for one of his favorite designers. Belgian designer Raf Simons has once again teamed up with Calvin Klein to deliver a new installment for their "Our Family" campaign, featuring appearances from Rocky, Ferg, Nast, Twelvyy, Ant, Lou and J. Scott.
In the video, shot by Willy Vanderpierre, the A$AP Mob invades the Calvin Klein barn to represent the #MyCalvins movement. The majority of them are decked out in all denim ensembles, while others go for the simpler, black wife beater option. Throughout the clip, the Mob jokes around, bantering off one another, and lies on the floor in some sort of star formation like Timon, Pumbaa, and Simba having an existential chat in The Lion King. It's a good showcase of their obvious camaraderie, and watching them struggle with delivering lines in unison should be a fun watch for any A$AP fan.
Watch the video below, and stay tuned for more installments from this campaign, which is set to run until Spring 2018.