After Beyoncé name-dropped "OnlyFans" on the remix of Megan Thee Stallion's "Savage", the content-subscription website saw a major boost in traffic.
It's not everyday that your company gets a shoutout from Beyoncé, especially in a song form. On Wednesday, Beyoncé and Megan Thee Stallion dropped their remix to Meg's "Savage" off her latest EP, Suga, and the world went nuts. To say that the track was a pleasant surprise would be a major understatement. The "Savage" remix saw Bey delivering flawless vocals as well as dropping bars left and right, one of which drew more attention than the others. The Queen opens her first verse with the lines, "Hips TikTok when I dance/On that Demon Time, she might start an OnlyFans," referencing not one, not two, but three popular quarantine past times that have been blowing up lately.
While TikTok is relatively self-explanatory, "Demon Time" is a recurring DIY event held over Instagram live that essentially takes the form of a virtual strip club. However, OnlyFans, the user-generated content-subscription website that has become a prominent platform for amateur porn, seems to have benefitted the most from their shoutout. As reported by The Daily Beast, a spokesperson for OnlyFans revealed that the site saw "a 15 percent spike in traffic" less than 24 hours after Bey and Meg dropped "Savage" remix.
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“The surprise call-out from Beyoncé on the ‘Savage’ remix was very exciting for us, to say the least,” OnlyFans COO and co-founder, Tom Stokely, said. "Her stamp of approval comes on the heels of major stars joining the platform in recent weeks, including Blac Chyna, The-Dream, Safaree Samuels, and Casanova. We built OnlyFans as a platform to enable creators to share their authentic content, free from brand endorsements and paid deals, and the growing momentum among these celebrities is the beginning of a new movement in social media that prioritizes personalization over mass appeal.” OnlyFans already issued an official response to the reference on "Savage" remix on Thursday, inviting Beyoncé to "join OnlyFans at any time to foster a deeper connection with their fans." While the platform has started to become a space for artists to virtually connect with fans during this time of isolation, we're not sure that's exactly what Bey was going for when she made the reference.