BlocBoy JB is the latest to take Epic Games to court over unauthorized use of his dance.
BlocBoy JB is finally taking action against Fortnite and Epic Games for appropriating his "Shoot" dance for the video game. According to TMZ, BlocBoy recently filed his own lawsuit against Fortnite for the use of his "Shoot" dance. The video game essentially co-opted his viral dance move and dubbed it the "Hype" dance. Clearly, Epic Games is out of the loop with pop culture if they thought the hip-hop community at large wouldn't notice.
In court documents, BlocBoy JB says he created the dance and Epic Games never received any proper authorization to use the move for Fornite. The rapper says he didn't have register a copyright for the dance move when Fortnite used it, but he's saying that he's working on getting that right now.
Towards the end of December, BlocBoy JB took to Twitter to reveal that he was considering taking legal action against the Fortnite creators. The rapper previously aired out Epic Games for the use of the dance move, saying that they've received more credit for the "Shoot" dance, although he's the one who created it. BlocBoy JB also made a valid point when he accused the company of cultural appropriation, writing, "Dey Love Our Culture But Hate Our Color."
"Fortnite should put the actual rap songs behind the dances that make so much money as Emotes. Black creatives created and popularized these dances but never monetized them. Imagine the money people are spending on these Emotes being shared with the artists that made them," he said.