Boogie and JID are sick and tired of the business meetings.
On Friday, Shady Records signee Boogie dropped off his new album Everything's For Sale, with additional vocals from 6lack, Eminem, and Dreamville's J.I.D. Though some immediately found themselves drawn to the Eminem feature (fans and haters alike), many preferred "Soho," praising the chemistry and effortless lyricism put forth by Boogie and JID. Now, the album highlight has yielded some crisp and creative visuals, which find the rappers engaging with a variety of different photographers, all of which bring different interpretations to the table.
With smooth editing and clever design, "Soho" does what any good video should do - add additional character to an existing piece of art. Boogie's various looks are particularly interesting, though JID does a worthwhile impression of Batman's "Hush." Still, the Shady rapper's personality comes alive through his various costumes and appearances; his humor, his jadedness, and his everyman charm come alive before our very eyes. Be sure to check out the clip now, and support Boogie's new album right here.