Usually it's the other way around for the "Transformers" franchise.
The people over at Paramount had pure intentions for the newest instalment in the Transformers series. They embarked on what some have called a "new strategy" for the new film, Bumblebee. By new strategy, they mean making an enjoyable, emotional and well-written movie. Unfortunately, critical acclaim is not where the blockbuster's bread is buttered. Even though the movie's sitting at a 94% on Rotten Tomatoes (they say that "Bumblebee proves it's possible to bring fun and a sense of wonder back to a bloated blockbuster franchise"), the movie is set to make an estimated $22 million this weekend. For some context, the last one made $605.4 million, which was already low for the series (that one got 15%). Unfortunately, the winning strategy is clear for a franchise like Transformers: give Michael Bay a blank check, a star like Shia LaBeouf or Marky Mark and let him go nuts.
Read the synopsis and watch the trailer for Bumblebee:
On the run in the year 1987, Bumblebee finds refuge in a junkyard in a small Californian beach town. Charlie (Hailee Steinfeld), on the cusp of turning 18 and trying to find her place in the world, discovers Bumblebee, battle-scarred and broken. When Charlie revives him, she quickly learns this is no ordinary, yellow VW bug.