Heineken is the latest to use questionable tactics to sell their product.
Yesterday, Chance The Rapper brought public attention to a potentially problematic advertisement released by Heineken to sell their brand of light beers. The video shows a bartender infatuated with a woman and sliding a beer across the bar to her, strategically past three people of color, before a message saying "sometimes lighter is better" appears on-screen. While the commercial may be entirely innocent on the part of the beer brand as they are selling their light beverage, many critical parties claimed it was tone-deaf, comparing it to the recent H&M scandal showing a young black boy wearing a hoodie with the words, "coolest monkey in the jungle."
Chance took to his social outlets to share his frustration with advertisers using racist antics to get more views. "I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The 'sometimes lighter is better' Hienekin [sic] commercial is terribly racist omg," tweeted the Chicago artist in response to the video. Heineken has since replied to the backlash by pulling the advertisement from media and issuing a brief statement. Heineken's American spokesperson Bjorn Trowery said, " While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options -- we missed the mark, are taking the feedback to heart and will use this to influence future campaigns."