You can now earn your way to a free burrito.
Chipotle is following up on its tragic National Avocado Day failure with a loyalty card in hopes of keeping the burrito love going. If you can remember, the fast food chain that doesn't want to be known as a fast food chain failed in giving customers a promotion on Avocado Day after their app crashed and some customers got sick.
Now that the bad media is beneath them, the company has rolled out a rewards program that has began in Phoenix, Kansas City, and Columbus, Ohio before going global in 2019. The program offers fans with 5 points for every $1 spent through online orders and 10 points for every $1 spent in-store. Once a customer hits 1,250 points from spending about $83 online and $125 in-store, they get a free entree from the menu.
“When we first heard Cardi B’s lyrics in Dinero about just wanting that chips, gauc and queso, it obviously resonated!” a rep from Chipotle stated. “We just so happen to also think that guac is the best green around, so we thought it would be fun to fill a pelican case with free chips and guac cards to set her up for a very, very long time. Maybe she’ll share? The Cardi B gift is just for fun!”