Coca Cola drops off some perfect mixing options.
Coca Cola is making more moves when it comes to targeting more adult audiences since announcing a new set of Signature Mixers made for alcohol pairing. The four flavours are presented as Smoky, Spicy, Herbal, and Woody and have come to life by "innovative mixologists" from across Europe who know what customers really want.
The mixers are meant to be paired with dark liquors such as bourbon and rum and each flavour is sold in a Hutchinson glass bottle, the former bottle Coca Cola was sold in. The products will launch in the UK as of June, and we can only hope the product will make its way to North America in due time.
“Coca-Cola has always had a synergy with dark spirits and classic cocktails, from the inception of the iconic Cuba Libre in the late 1900s to the popular Whiskey & Coke in the early 20th century," the company stated, via The Independent. "With the rise of mixed drinks, we're excited to announce the launch of Coca-Cola Signature Mixers, a specific range uniquely created to mix with dark spirits."