McGregor is pushing his new whiskey Proper No. 12.
This NFL Sunday kicked off in Arlington, Texas with a bang. Conor McGregor may have just lost to Khabib Nurmagomedov, but he's winning when it comes to his business endeavors. As reported by TMZ, McGregor pulled up to AT&T Stadium prior to the Dallas Cowboys' home game against the Jacksonville Jaguars. Before the players took the field, McGregor greeted the athletes and blessed a few of them with bottles of his Irish whiskey, Proper No. 12.
Jerry Jones then invited McGregor up to his VIP suite, where the two watched the game and talked business. Cowboys executives and Jones spoke in depth with McGregor about expanding his business while they studied the new whiskey. Sources tell TMZ that this was the first time the UFC champion visited the stadium, and he was thoroughly impressed with the energy and the fans. The Cowboys destroyed the Jaguars 40-7, so McGregor was treated to a hometown experience that approached complete madness.
It appears that McGregor has decided to capitalize off his exceedingly profitable name. His Proper No. 12 Irish whiskey is described as, "an ultra-smooth blend of golden grain and single malt with hints of vanilla, honey and toasted wood for a rich complexity," on the company's website.