Evidence that celebrity endorsement holds much weight in '18 is readily apparent.

Take Drake's run-in with officials at a Vancouver casino as the best possible example. While visiting the homeland, the Canadian rapper stepped foot in Parq Vancouver's casino suite where he claims he was refused service. Drake was in town performing the Vancouver-leg of the Aubrey & the Three Migos Tour to a raucous crowd at the Rogers Arena.

But in Drake's words, he wasn't just refused service, but racially profiled. After coming to terms with the "non-compliance," he posted the following message on his Instagram storyboard, condemning the actions of the Marriott-Parq staff:

"Parq Casino is worst run business I have ever witnessed..." he lamented. "Profiling me and not allowing me to gamble when I had everything they originally asked me for."

Drake's IG story prompted his fans to cause a ruckus in Parq Vancouver's social media feed. A quick gander at Parq's Instagram reflects a complete massacre in the comment section of each post, with Drake fans urging one another to drop "loaded" Google Map reviews tarnishing the Casino's once stellar record of "service." 

Drake fans don't fight fair, keep that in mind next time you tend to your famous patrons.