The OVO brand is doing good - very good.
Drake may have recently released his highly anticipated album Scorpion and currently touring the world with Migos, but that doesn't mean his fashion empire has to suffer. In fact, as recent reports would suggest, business is booming.
According to Business of Fashion, The Torontonian's fashion brand, OVO (October's Very Own) is projected to earn $50 Million in sales before the end of the year. In the words of Drake's business partner, Oliver El-Khatib, OVO was launched “out of necessity.” El-Khatib told the publication, “There was a lot of traveling in different climates, so we needed practical, versatile garments that looked stylish while also being recognizable to security as well as at business meetings."
Fans will know that OVO produces some of the most highly coveted hoodies, T-shirts, sweatpants, and accessories. Prices for the OVO emblazoned gear can range anywhere from $12 to $168. OVO has also experienced immense success with collaborations it has done with Canada Goose and Nike’s Jordan brand. Some of the more pricey and limited edition items such as a 24-karat gold hardware line and $5,000 black leather coat have been birthed from such collaborations. Canada Goose’s chief executive Dani Reiss told Business of Fashion, “Not all celebrity clothing lines work out," but this was not at all the case with OVO. “Every collaboration we’ve done with OVO has been a strong success, and it often sell out in hours, if not minutes, across all of our channels."