He features his wife as his leading lady in the visual.
He released his latest project The Rebirth 2 back in February, and Eric Bellinger continues to promote the record by dropping off a visual for his single "KING." This track was originally released back in December, and in the visual, the happily married musician features his wife, singer La'Myia Good, as his leading lady. The two strut down Rodeo Drive in Beverly Hills as he raps and sings about needing a queen to on his team who is loyal and faithful to her king.
Last month, Bellinger chatted with Billboard about his new record and shared what he thinks is missing in today's R&B. "It's missing its swag," he said. "I feel like everything is corny. I feel like R&B songs are too R&B—-they're too pretty with these soft ass beats and soft ass lyrics. With rap, it's hard to make a catchy rap song but I feel like the rap songs are much more edgier and harder that people rather listen to rap. People are not going to want to listen to that corny R&B song that whoever put out. When people play me beats that are too R&B I tell them to play me something harder."