A new era begins.
The Awful Records head is suave throughout the clip. He keeps a calm demeanor even when other characters in the video pop off. There are a couple of gun-toting dudes who get hype and some tatted up honeys twerking on cops. The action is wild, yet contained as Father is consistently serving (contemporary) smooth criminal vibes. The guy literally smiles when he delivers the menacing line, "You keep f*cking with my money I might have to get you killed."
Father also took this opportunity to debut his new hairstyle. Locs have been replaced by a closely shaved look. He adorns his dome with accessories, starting with a durag and ending with a hat fit for a sergeant. Cheers to a new era.