Future fires off a new music video from his latest album, taking to the night for "Hard To Choose One."
Future recently delivered his eighth studio album High Off Life, and many fans were quick to respond with favorable early reactions. And while it's unlikely that Future will be able to hit the road in support of the project anytime soon, he'll still be keeping the rollout going as planned to the best of his ability. Enter some new visuals from the project, highlighting the eerie yet typically opulent banger "Hard To Choose One," as directed by Rambino and shot by Chris Argueta and Ben Brodsky.
By now, there's a clear aesthetic Future tends to favor -- beautiful women, high fashion, and a splash of mysterious darkness. Here all three elements combine, highlighting the rapper's preference for the nocturnal lifestyle and its many rich benefits. As such, the cinematography is often neon-lit, bathing the beloved antihero in swathes of turquoise and violet. Even when he's, as he might describe it -- trapped in the sun-- his temperament is rarely giddy. Still, few can seethe like the WIZRD, and Future's charisma is enough to carry the video's momentum forward throughout. Check it out for yourself now.