Giannis Antetokounmpo is looking to increase his business acumen with his latest move.
Giannis Antetokounmpo stands to make a whole lot of money with his next contract although as of right now, Antetokounmpo is looking to level up a different way: through the world of business. According to CNBC, Giannis has just earned ownership stake in a company called Ready Nutrition which as you can imagine, is a brand dedicated to sports nutrition, in the same vein as companies like Gatorade or Powerade.
In the report, it states that this partnership goes well beyond a regular brand deal and that Giannis put up six figures of his own money to receive ownership. When asked about the deal, Giannis made sure to note that he truly believes in this brand and that he is looking forward to the future.
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“This is not an endorsement deal,” Antetokounmpo told CNBC. “Obviously, I can help the brand and go out there and sell it to everybody, but this is not what this is. … this is a company I really believe in. I could go with Gatorade, I could go with BodyArmor, but at the end of the day Ready was the right fit for me.”
Giannis isn't the first athlete to invest their own money into businesses and he certainly won't be the last. However, if one thing is clear, Giannis is looking to diversify his portfolio and is thinking longterm when it comes to his finances.