HNHH PREMIERE: Jay Gwuapo drops his latest music video.
Ever since Lil Baby and Gunna came through with their joint efforts "Drip Too Hard" and "Sold Out Dates," acoustic guitar loops have become the latest rage in hip-hop production. We've seen more producers integrate the instrument in their mixes and Jay Gwuapo may have his hands on the next big guitar-laced hit.
Premiering the video for "Lifestyle" today via HNHH, Gwuapo is ready to rise into the musical stratosphere, flexing his bands after coming from nothing. He embraces his past struggles though, never forgetting where he came from and remaining humble. Since he started rapping, he's grown so much and he wanted his visuals to detail exactly what he's gone through along the way. "This video is about showing my come up as an artist," Gwuapo told us exclusively. "From recording in small studios to shining with my From Nothing family. I wanted this video to share the energy I felt making the song and Fred Focus executed on my vision."