Kanye West wants to bring home cooked meals to the nouveau riche.
Radar Online has learned that Kanye West plans to enter the restaurant business, his concept: high-end comfort food, the kind Donda used to make for her son. Kanye has reportedly been shopping for the ideal locale in the Calabasas area. A source close to Kanye told Radar, "He has this vision of creating high-end comfort food just like his mom used to make – but with a price tag that’s as eye-watering as it is mouth-watering, of course."
Kanye wouldn't be the first rapper in his close circle to enter the restaurant business. Back in 2017, Nas opened a chicken and waffle joint in the West Village, a partnership he scored with Sweetchick NYC. The quick implementation of Nas' business plan is what seems to have motivated Kanye West to do the same, expect the Los Angeles area has a different feel to it, and different eating habits.
Technically speaking, Kanye West first dabbled in the industry when he purchased ten Fatburger restaurants in his hometown of Chicago, under the banner of his KW Foods LLC holding company, a franchising model he even expanded into the European marketplace as far back as 2008. Should he execute his plan to perfection, the Los Angeles area will yet another tokenized restaurant experience to fall back on. Gentrification is real folks.