The Yeezy sneakers are doing just fine.
Kanye West decided to take a step back from his political rants, or so he has professed. West took to Twitter earlier this week to announce that he felt used after Candace Owens erroneously credited him with helping her "Blexit" movement. "My eyes are now wide open and now realize I’ve been used to spread messages I don’t believe in," he tweeted. "I am distancing myself from politics and completely focusing on being creative !!!" Not one to keep his opinions of West quiet, Ebro opined that 'Ye is only changing his mind due to lack of sneaker and record sales.
Ebro and DJ Kast One created a narrative that West's latest Yeezy drops were not selling as fast as previous releases, causing concern for the rapper. "He's never cared about offending people if it didn't hurt his bank account," Ebro stated. Now, according to TMZ, the Yeezy team is refuting that narrative. While Kanye did drop his Yeezy Mauve 700 this past weekend, they did not sell out like nearly all his released do. Sources tell TMZ that "product volume was up nearly 10-fold compared to releases in the past," which means 'Ye just did a better job of stocking in preparation for heavy sales. In fact, sources claim the Yeezy Mauve 700 moved more units than its predecessors. The Yeezy brand was also recently valued at "several billion dollars," with that number projected to increase by the end of 2018.