K. Dot's new single "i" will serve as the backdrop for NBA's promotional ads.
Kendrick Lamar released one of the most anticipated records of the year a few weeks back when the powerfulÂ âiâ impacted our headsets out of nowhere. Capitalizing on K Dotâs popularity and the recordâs self-empowering message, the NBA has decided to go ahead and use the song in their 2014-2015 promo ads.
The single will serve as the backdropÂ to the NBAâs promotional videos for the season and is now available for you to watch over at NBA.comÂ (for some reason can't be embedded). The first ad thatâs being aired shows flashes of NBA stars Carmelo Anthony, James Harden, LeBron James, Dirk Nowitzki and others, while K. Dot can be seen rockin' a baseball cap and mouthing the lyrics to his inspirational record.
Look for K. Dot to perform âiâ at the NBA/TNT concert on October 30th.
Watch the first ad right here.