Los Angeles' Lakers' second-year forward Kyle Kuzma has signed a deal with GOAT, the world’s largest marketplace for authentic sneakers, making him the first athlete to partner with a sneaker reselling platform. As part of the deal, Kuz will represent GOAT both on and off the court throughout the NBA season, wearing rare and highly-coveted Nike sneakers, such as the "Crown Jewel" Nike LeBron 10, provided by GOAT. 
“GOAT has inspired me to start collecting more seriously and build my style around sneakers,” said Kyle Kuzma. “People assume that, as an NBA athlete, you can get access to any kind of sneaker you want. When in reality, it’s hard to get the exclusive releases or shoes from the past, and feel confident they’re authentic. GOAT gives me a second chance at not only the limited releases I missed, but also the shoes I wasn't able to afford growing up.”
“GOAT has always celebrated great athletes,” said Eddy Lu, co-founder and CEO of GOAT. “Kuzma is emblematic of the passion, focus, and determination that reflect what it means to be great. We couldn’t be more proud to have Kuzma represent the GOAT brand, and inspire others both on and off the court.” 
The deal follows the NBA removing its restrictions on what color sneakers players can wear on the court. This season will be the first in which players have the full freedom to wear shoes of any color, and Kuzma will certainly be among those taking full advantage of the opportunity.