Kanye West launched "Donda," a new cosmetic line that will rival Kylie Jenner's.
Kylie Jenner is said to dominate the world of cosmetics. Her best-selling app, Kylie Cosmetics, has reached number 1 on the iTunes store. Now, her brother-in-law Kanye West announced his own line of cosmetics to be produced through his creative content company, DONDA.
Kylie Jenner has built a lucrative business, but, by the looks of it, Kanye West wants to build a major fashion and lifestyle empire. However, West might have a hard time attracting customers away from the youngest Jenner sister. Kylie Cosmetics reportedly sell out in minutes and fetch a high resell price on eBay.
Donda is Kanye's mother's name. She passed away in 2007 due to heart disease and complications from multiple plastic surgeries.