The proud grandpapa is overseeing the family business.
Big Baller Brand is looking to expand into new territory following the birth of LaVar Ball's first grandchild lil' Zoey Christina Ball. LaVar etched his granddaughter's date of birth in writing shortly after TMZ had broken the news to the public. In a subsequent interview with TMZ a reporter pressed him on the idea of starting up a BBB line for children.
LaVar answered, "You're Late" implying that a Big Baller Baby line of apparel was in the works. The proud grandfather stated that Zoey Christina, Lonzo's firs born with longtime girlfriend Denise Garcia, is already a "worker" and an integral part of the family business. Go figure!
Otherwise it's all systems go for "The Big Baller CEO in the mix." When asked if his startup league would consider employing women in future, LaVar responded in a tacit manner, saying he'd like to solidify his brand before going down that road.
On the topic of LeBron murals getting defaced, LaVar expressed annoyance, but deferred the matter because in his mind Lonzo is hometown product and wouldn't suffer the same fate. Could we see the day where BBB becomes a brand of prestige like the purple and gold? Never say never.