Netflix continues to dominate among TV and movie streaming platforms.
Netflix is now bigger than ever. On Friday, the TV and movie streaming giant reached its highest-ever stock price, closing up 3.5% at $133.70 per share. The boost is partly a result of optimistic forecasts from Wall Street analysts. A Deutsche Bank analyst highlighted Netflix's successful recent attempts at original programming, citing shows like The Crown, Marvel's Luke Cage, Gilmore Girls, and Fuller House.
Over the past few years, the Netflix stock has had a generally tumultuous run, though after taking a big hit last April, it has been climbing steadily ever since. An analyst from Cowen & Co. expects the company to add 4.5 million U.S. subscribers in 2017, and another 12 million internationally. An RBC Capital Markets survey of 1,000 people found that a staggering 54% of Americans use Netflix. The numbers are especially high when it comes to millennials, as 67% of respondents aged 18-29 claim to be Netflix users, compared to 43% of those 30 and older.
In October 2016, Netflix reported that it had reached over 86 million subscribers worldwide, and over 47 million in the U.S. Other notable original programming that Netflix premiered in 2016 includes Stranger Things, The Get Down, and The OA.