OBJ pays a visit to Nike's new "House Of Innovation 000" in NYC.
New York Giants star Odell Beckham Jr. recently linked up with Complex's Joe La Puma for a brand new episode of "Sneaker Shopping" in which the 26-year old wide receiver discussed his brand-new Air Force 1 utility sneaker, how he developed a love for sneakers at a young age, and his favorite Air Jordan silhouettes.
It all went down at Nike's all-new "House Of Innovation 000" flagship store in New York City. The 68,000 square foot, six-floor retail space which just opened last week has been described as “living retail brought to life,” and the “most personal and responsive sport experience."
In celebration of Nike's "House Of Innovation 000," the store will be releasing a special "Noise Cancelling" Air Force 1 Low commemorating OBJ's iconic one-handed grab. The limited edition kicks, available at Nike NYC 12/14 through 12/27, are crafted with white-on-white, high quality, bonded synthetic leather along with removable Nike Swooshes to allow for more flexibility in customization. In Nike NYC, shoppers will have access to footwear dip-dyeing, printing, embroidery, patches, lasering and a full accessory bar (You can also buy the shoe as-is at the store).
Check out the full episode of "Sneaker Shopping" with OBJ in the video embedded below.