This week's On The Come Up focuses on Amir Obe, the rapper behind this summer's stellar Detrooklyn mixtape.
HotNewHipHop'sÂ On The Come UpÂ series profiles rising stars in the rap game that show strong promise and the will to succeed. Most of the time, they're new to the site but deserve some shine. We will profile artists and producers ranging from those in the deep underground to artists just about to bubble up into the mainstream that you may have missed. You'll be able to check out some of their best work, and we'll break down what makes them great by category. Throughout the article, you'll find links to hear more from the artist or producer, and you can leave suggestions in the comments letting us know who we should profile in the future.
In this week's edition, we head to hip-hop's birthplace to chop it up with Amir Obe, a young Brooklyn rapper making futuristic, yet classic music. He's blending old school storytelling and new age sound to set himself apart from the competition. If he sounds familiar, you may know him as his former name Phreshy Duzit, an alter-ego that died along with his old style, making way for a much more organic and personal brand of hip-hop. In regards to his former name, and his record deal that didn't quite work out, he remains positive, now seeing that he needed to go through all that to arrive where he is today, one of the most exciting young artists in the game.Â
We got the chance to talk to Amir about, among other things, the identity swap, his time with Atlantic, and why Detrooklyn was the most personal music he's put out to date. If for some reason you don't already have his latest release, you can stream or download it in full below.