Watch the music video PSA.
Princess Nokia is already well known as someone who stands up to hate. She was filmed in a viral video last year slapping and pouring soup on a man who repeatedly yelled "n***a" at a group of teenagers. In the video, she throws a take-out container of yellow soup at him and yells "get out!"
Nokia is continuing her hot streak of good deeds in a new video for Erase The Hate, an organization started by NBC Universal, which aims to counter the viral online spread of hate with what "Change Makers" (like Princess Nokia and Timbaland), who they describe as "individuals and organizations taking a proactive approach to countering hate and creating inclusivity." The "Official Anthem" of Erase The Hate is rapped by Princess Nokia and produced by Timbaland:
Visit Erase The Hate's website here, or read their mission statement below:
We imagine an America in which everyone feels safe from hate and bias, no matter what they look like, where they’re from, how they worship, or who they love. To achieve this vision, we connect people with opportunities to learn more about how hate and bias work, get involved in the fight against hate, and support Change Makers already making a difference in local communities and across the country.
Through our programs and content platforms, we will feature the stories of Change Makers — individuals and organizations taking a proactive approach to countering hate and creating inclusivity. In consultation with the Erase the Hate Advisory Council, we’ve selected six Change Makers to participate in our first-ever Accelerator against hate. With technology enabling the spread of hate in ways we’re only just starting to understand, Erase the Hate offers this new model for putting anti-hate efforts on the fast-track.
This is just the beginning. We’ll be launching additional programs, events and grassroots initiatives in the coming months.