Reebok announces partnership with Swae Lee and Slim Jxmmi.
According to Reebok, Reebok Classic and Rae Sremmurd’s Classic Leather campaign will highlight their bold spirit and their unique brand of noncomformity through the campaign imagery and activations throughout the US, starting this weekend in NYC before they take the stage on Randall’s Island.
Said Swae and Slim of their new Reebok partnership,
"When we were starting out, we had all these wild house parties in Tupelo, Mississippi. It was all about creating a community for different kinds of people to come together and just have fun. The Classic Leather is all about defying classification – anyone can wear it, wherever you’re from, whatever your situation is.”
General Manager of Reebok Classic, Todd Krinsky, adds,
"Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about,” said Todd Krinsky, General Manager of Reebok Classic. “Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family."
In celebration of the new partnership, the Classic Leather Truck will host a “block party” style event complete with shoe customization, shoe cleaning stations, giveaways and a VIP lounge in NYC this weekend.
On Saturday, June 3rd and Sunday, June 4thfrom 11:30am to 7pm, the Classic Leather Truck will make a stop in Williamsburg, Brooklyn at North 9th Street between Berry St and Bedford Ave for consumers. On Saturday, Swae Lee and Slim Jxmmi will travel on the truck throughout New York before taking the stage in their Classic Leather sneakers.