Nymph-like visions head to the waterfall in the brand's campaign video.
Rihanna is going hard for her fashion line. She has been dodging questions about her eventual release of new music, constantly joking with a sassy reply: "Who sent you?" While fans might be waiting for her melodic comeback, the artist is still providing much beauty for the world. The latest promotional campaign for her lingerie collection is proof of that fact.
Savage x Fenty lingerie collection channeled a mystical exoticism in their latest video. Rihanna is the obvious star of the clip. She is initially veiled, standing above the rest like a somber goddess. Her beauty is joined by other queenly visions, including Slick Woods, Duckie Thot, Gigi Hadid, and Bella Hadid, Joan Smalls, and Paloma Elsesser. The visuals are lush, set in a rainforest adorned with large flowers. The models are splayed out across the ethereal scene. Some lay on the greenery while others dip into the water fed by a generous waterfall.
The video directed by Philippa Price and styled by Savannah Baker is reminiscent of the brand's New York Fashion Week event, during which Rihanna's muse, Slick Woods, went into labor. The end of the video brings a different kind of heat, however. Check out the esthetic in the campaign video below.