Spotify has identified that 2 million of its users are unlawfully gaining access to their ad-free service.
According to data obtained by the company itself, Spotify users have been hacking the service through VPN protection, thereby calling off all advertisements subjected to regular subscribers. Their findings are accurate to the point of narrowing down a precise number of suspected offenders. They issued the following statement in an amended document sent to the U.S. Securities and Exchange Commission:
“On March 21, 2018, we detected instances of approximately two million users as of December 31, 2017, who have been suppressing advertisements without payment,”
Earlier in the month, Spotify began a campaign against free users testing the limitations of their service. Users started seeing the following notification upon signing in:
"Dear user: We detected abnormal activity on the app you are using so we have disabled it. Don’t worry — your Spotify account is safe. To access your Spotify account, simply uninstall any unauthorized or modified version of Spotify and download and install the Spotify app from the official Google Play Store."
The notifications were sent at random as a preventative measure. They have yet to find a solution to the problem. Since coming out as a publicly traded identity, Spotify has been looking for ways to diminish the revenue gap between itself and its competitors.