May the #TouchscreenChallenge begin.
Swae Lee is getting the SR3MM campaign started with fan interaction. Hours after their Breakfast Club interview met the airwaves, Swae Lee has opened a contest asking fans to submit their best verse for "Touchscreen Navigation," the opening track on Swaecation. The appeal seems to imply that the winning contestant will potentially occupy a guest spot on the record.
I never thought Slim Jxmmi's absence would be so noticeable, so as to create an impression of empty space. Swae Lee is rarely without company when he mixes or performs new material. The proposed contest may be a deliberate ploy to harness new musical ideas. Swae Lee's playful spirit has led him down this path before.
In fact, the boys at Rae Sremmurd have no qualms about "interacting" with their female fans. Their open door policy allows for visitations but limits sleepovers to extenuating circumstances. As for collaborating musically, probable cause is simply hard to gauge. Rae Sremmurd are both an open book and mystery to their fans.
If you can outperform Swae Lee on his own material, maybe it's best you keep the product to yourself. If you are going to embark on the #TouchscreenChallenge, consider your options. "Touchscreen Navigation" is a driving song invoking a "Wind At My Back" feeling. If you have ever driven a car past 100 on the speedometer you may be right to continue.