BRAND

It looks like Under Armour wants to make Steph Curry their equivalent to Michael Jordan.

Stephen A. Smith weighed in on a different comparison of LeBron James and Michael Jordan.

Doja Cat's request to Dickies clothing brand for logo clearance was rejected due to her "sexy" image, but her stylist came up with a clever solution.

Miuccia Prada is adding Raf Simons as a co-creative director for the renowned brand, starting on April 2.

Kanye has big plans for his brand.

They looked happier than ever.

Kuzma is glad to be in Los Angeles.

Kehlani's 2019 Summer Collection will be available as of Wednesday morning.

Jim Jones isn't forcing Supreme to pony up the residual billion, but he wouldn't say NO either.

The marathon continues.

Rihanna comes clean, establishing her Fenty fashion brand with the likes of Louis Vuitton - Moët Hennessy.

Gucci outlines its post-blackface vision for the future.

Lonzo Ball spilled the tea on last night's episode of "The Shop."

Lavar isn't going to let his brand die that easily.

Sara Molina discusses 6ix9ine's ability to transform his brand.

Soulja Boy comes through with a subtle rebrand.

Gucci's CEO feigns ignorance as he tries for a company do-over.

Supreme is back with a brand new collection.

Gucci reveals its answer to the outcry it has faced since unveiling the questionable "blackface" sweater.

The "woold balaclava jumper" sports an uncanny resemblance to blackface.

The rapper is capitalizing on another dream.

Beyonce cuts ties with the British tycoon that helped her launch the "Icy Park" clothing brand.

Drake submitted documents requesting certain evident be banned from upcoming trial.

Beyonce and the owners of Feyonce are expecting to resolve the legal case soon.

The CEO of Wilhelmina Models shares his receipts.

Drake has officially joined the eSports world.

Can today's artists still sell out?

The London streetwear brand is aiming for the sky on this one.