BRANDING

Turns out Kid Cudi was the mastermind behind a series of cryptic posters at Rolling Loud.

Like father, NOT like son.

Rihanna expands her Fenty brand into yet another consumer market.

Jay-Z wins the latest appeal over racial inequality in his brand dispute with a management company.

Jay-Z won't budge unless the independent court produces a more diverse list of candidates.

6ix9ine's lawyer claims the rapper is completely innocent.

The ATL trio are taking their ex-business partner to court for allegedly refusing to cut them their cheque.

Cover art is more important than ever in 2018.

Can today's artists still sell out?

Nike has been paying Colin Kaepernick a secret endorsement salary all along.

John Schnatter filed a lawsuit against the company he helped build from scratch.

Her $600 million empire could be at risk of failure.

A$AP Rocky schooled by Gramps of "shotbyjaadiee."

Allison Mack is taking credit for her role in the Nxvim cult.

Russell Wilson & Ciara could very well become MLB team owners.

The Docklands Stadium in Australia is recipient number one.

The Game separates fact from fiction, in a post explaining his beef with 6ix9ine.

A new survey of celebrity branding reveals that millennials don't quite trust Jay Z.