NAME CHANGE

Let's see how this goes.

Dunkin' is pulling an IHOP here.

Smokepurpp is gearing up to change his stage name.

The rapper wiped his entire Instagram page and kept one cryptic post.

The fast food giant expertly trolled the newly-renamed restaurant chain.

The organization formerly known as Donda's House separates from Kanye West for good.

Wait, what?

Rick Ross embraces his new Kenyan name, Tajiri.

Lil Uzi Vert is rocking with Young Thug's name change.

Let's hope this is simply a joke or troll job.

It's official.

The days of "Lil Xan" are coming to an end.

Love is in the building.

Diddy says he was just joking about changing his name to "LOVE."

He'll also answer to "Brother Love."

New and improved.

Kodak is feeling different.

The short-lived name change may be a sign of Kim's intent to rebrand herself as a one-name celebrity.

The Kardashians reach out to Chyna to suggest they meant no harm by denying her attempt to trademark her future name as a Kardashian.

Blac Chyna and her legal team had apparently thought she would be welcomed into the Kardashian clan with open arms.

Frank Ocean's request to change his name legally has finally been approved.

FKA Twigs will likely have to change her name again, due to a trademark violation filed by duo, The Twigs.

Gunplay says he's officially changing his name to Don Logan on New Years Day.

Frank Ocean would like to legally change his name to Frank Ocean, however he needs to deal with a few tickets first.

Bow Wow announces he's changing his rap moniker to Shad Moss.

Diddy has reverted back to his classic Puff Daddy moniker, at least momentarily.