SOUNDCLOUD RAP

Elon Musk closes up shop on "Emo G Records" after a day in business.

Lil Pump is still the most polarizing figure in contemporary hip-hop.

Surprisingly, it's not on his forehead.

The SoundCloud page has since been taken down.

The uninspired all-caps-rap of hip hop's most colorful act arrives at a time when the entertainer's life has all but crumbled.

Uncertainty abounds for the platform's progeny.

On his debut album, Trippie Redd proves his versatility, but often strays away from his strengths.

Tory Lanez shares an inspiring message to those fighting their true nature.

"I love pump but this is ALL CAP."

Denzel is not spitting low percentage on "TA1300."

A retrospective analysis of the storied history and ever-changing music of the irreplaceable Chief Keef.

Lil Pump blew his chance to impress the Kid.

Is Florida the strongest region in hip-hop history? Draft your own team in our new Bracket Competition!

Smokepurpp proclaims himself the mother of Soundcloud rap.

J. Cole keeps it classy at his live shows.

We've got a dope new Soundcloud playlist for fans of the internet and music.

Chief Keef wants to be recognized for his contributions to hip-hop.

Solid production and quality features aren't enough to save the meager effort displayed on Lil Xan's debut.

SoundCloud isn't going anywhere.

What is at the root of the schism between older artists and the next generation?

Virality seems to go hand-in-hand with the emergence of "SoundCloud rap." How do we determine who will fizzle out overnight and who will become a rap game fixture?

Taylor Bennett, Kehlani, Jay Prince, and others will be featured in the campaign.

Lil Pump believes that he and Migos are at the forefront of the culture right now.

Are rappers getting younger, or just their sounds?

15 producers on Soundcloud that are effectively exploring new sounds.

Jeezy speaks on the younger rappers overt use of drugs in the rap game.