Predator-inspired Reeboks releasing today in celebration of new film.
Celebrating the latest installment in the "Predator" film franchise, Reebok has partnered with 20th Century Fox Consumer Products for a special edition colorway of the Reebok DMX Run 10.
The DMX RUN 10 "Predator" comes equipped with a shimmering lenticular camouflage material that mimics the Predator’s invisibility cloak as it rampages through the jungle. Reebok’s classic Vector logo peers out from the top of the tongues like alien eyes piercing the night, while the yellow mesh gusset is an abstract nod to the Predator’s non-combat attire.
According to Reebok, additional details include:
The inner tongues feature ‘over here’ and ‘turn around’ printed in the creature’s native language.
Inscribed with military coordinates in handwritten red ink, the transparent midsole overlays are another crisp nod to covert operations.
Eerie iridescent soles with glow-in-the-dark graphics inspired by the film’s finale when water short-circuits the Predator’s operating system.
A ghoulish ‘spine trophy’ souvenir hangs from the laces as a tribute to theoriginal Predator film from 1987.
The custom packaging is also rich in designer detailing. Heatmap overlays imitate the Predator’s thermal-imaging vision, while the box itself is booby-trapped with hidden messages that will appeal to sci-fi boffins and diehard fans alike.
The 20th Century Fox x Reebok DMX RUN 10 is priced at $200 and is available today, September 14th - the same day The Predator film opens - via extrabutter.com, reebok.com and Reebok Certified Network retailers worldwide. Click here to purchase.