Travis Scott came up with the most clever way to promote his new pair of Nike Air Max 270 sneakers.
At this point, Travis Scott fans will buy anything that the rapper decides to hawk as his official merchandise. The successful hitmaker is a king of the merch game, getting thousands of youthful fans decked out in the latest Astroworld offerings. Clearly, La Flame has a keen eye for design, teaming up with Nike and Jordan Brand for a number of hyped collaborations thus far. His next sneaker will be the Nike Air Max 270 and, as the release date nears, Travis felt like trolling his fans.
Sharing a link via Twitter, the Houston rapper invited fans to shop at the Cactus Trails Trading Co. The website has been masterfully designed to mimic a cheaply-designed shop, offering products that you'll need on the hiking trail while wearing your new La Flame joints.
Among the new products being sold as official Travis Scott merch, fans can buy a $900 desert rug, a $345 trail guide named "Jack," an $8 bag of trail mix, a $50 vacuum that doubles as a basketball hoop, a $5,000 toy beetle, and a pre-worn pair of socks. Just what I've been hoping for!
Of course, none of these products are actually real. When you click to check out, you'll be sent to a new website (Travis' actual webshop) where official photos of the Air Max 270 Cactus Trails are found. There's also some stylish new Nike-designed gear waiting for you to cop.
You can't knock his merch hustle. This is clever. The new sneakers will be released on May 29.