Travis Scott has established himself as the perfect marketing device for corporate giants, raking in millions upon millions through his collaborations with McDonald's, Nike, Sony, Epic Games, and more.
Travis Scott has only released a handful of songs this year, including the recently-released "FRANCHISE" with Young Thug and M.I.A., as well as "THE SCOTTS" with Kid Cudi and "The Plan" for Christopher Nolan's Tenet. Despite his irregular release calendar, Travis managed to be one of the most impactful artists of the entire year, solely through his creative partnerships with some of the world's biggest companies.
In a new profile for Forbes, Travis' recent marketing success with brands like McDonald's, Nike, Sony, and more are under the microscope as the publication looks to see how much the rapper is expected to earn from each deal, proving to the world that La Flame had one of the most successful years out of absolutely anybody on the money-making front.
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His most recently-announced deal with Sony for the PS5 is reported to have already netted the artist $1 million. However, when it's all said and done, he's looking at around $20 million from the deal, which could possibly end up including a co-branded console and a game designed by Travis.
His McD's endorsement reportedly got him around $5 million. On the side, Travis released a bunch of merchandise to celebrate the collaboration, which actually tripled his earnings, making him about $15 million.
As for Nike, Forbes estimates that his deal brings him about $10 million per year. Complex points out that the exposure he gets from Nike is priceless though, exponentially raising his value to other brands as he cements himself as a go-to for companies looking for a boost in sales.