Tyra Banks is happy to announce the arrival of Modelland. The attraction is set to open later this year at Macerich’s Santa Monica Place after being in the works for the past decade.

“I’ve always been insanely inspired by attractions like Disneyland and Universal Studios and have wanted to bring that spirit of adventure and storytelling to the world of modeling,” Banks told Variety. “But not the exclusive modeling industry. I’m talking about modeling for the masses.”

“Modelland is going to be a place where the modeling world meets fantasy, meets entertainment, meets technology, meets retail, meets dining, meets … your fiercest best self you could ever imagine,” she told Variety.The attraction is intended as an inclusive experience for all to enjoy. “Men and women, young and older — are invited to transform into the dream version of themselves. When people leave Modelland, we want them to feel overjoyed and empowered,” Banks said. 

Michael Guerin, Senior Vice President of Leasing at Macerich expressed enthusiasm for the concept in a press release.“Santa Monica Place is the perfect setting for the groundbreaking Modelland concept and we are so pleased to welcome this exceptional, multi-layered entertainment, retail and dining attraction to our world-class destination,” he said. “Our top properties including Santa Monica Place are terrific platforms for retailers and brands of all kinds to connect with their audiences, who visit us for the best in experience-forward retail and everything else.”