Celebrate love with Adidas this Valentine's Day.
Adidas is getting a little romantic in advance of Valentine's Day this year with an updated pair of their beloved sneakers. Taking their classic Superstar silhouette, which is rendered in all-white, the company has added a heart motif on the medial sides of each shoe, forming a full heart when the soles are placed together. In a time of rampant social injustice and widespread division, sometimes humans needs a healthy reminder to love one another in highly-trivial moments.
The shoes are expected to hit retailers soon, so check in with a nearby retail location for information about this sneaker's impending release.
In other Adidas news, the German sneaker giant has finally released their highly-anticipated Futurecraft 4D model. The silhouette recently made its brick-and-mortar debut on February 10th at the brand's US flagship store in New York City.
However, Adidas is also pushing their latest app onto customers who routinely cop a pair of sneakers from the company and have shown brand loyalty. The app offers a user a more personalized experience that reflects a person's tastes, preferences, interests and behaviours. Customers are given easier access to the company's e-commerce website, as well as customized product recommendations, articles and blog posts.
Furthermore, the app will also allow someone to reserve a sneaker in-store.