Gisele Bündchen speaks candidly about the reasons behind her decision to end the lucrative deal.
Lingerie and sleepwear company Victoria's Secret has become one of the leading brands in its field. The annual Victoria's Secret Fashion Show has become a staple event in the realms of fashion and popular culture. Naturally, aspiring and seasoned models alike dream of one day entering into a partnership with the company, or gaining a coveted spot in the runway spectacle. Brazilian supermodel, mother, and wife of Tom Brady, Gisele Bündchen can boast accomplishing both feats having modeled for the brand in print campaigns, and on the runway.
In a move that shocked many, Bündchen ultimately decided to part ways with the company a few years after inking a lucrative deal—a decision that she has addressed in her new book, Lessons: My Path To A New Life. “For the first five years, I felt comfortable modeling in lingerie, but as time went on, I felt less and less at ease being photographed walking the runway wearing just a bikini or a thong,” she wrote. “Give me a tail, a cape, wings — please, anything to cover me up a little!” she added.
The model's words come at a time where the company and its annual fashion show is facing a great deal of scrutiny and backlash, especially after its chief marketing officer of Ed Razek has had to apologize for remarks made against the inclusion of transgender and plus size models.