J. Cole visits Jamaica in his new short film for Bally.
J. Cole has teamed up with Swiss company Bally for a line of hiker boots and get this -- backpacks. The Forest Hills Drive rapper appears in a new short film sponsored by the brand, travelling across Jamaica in some beautifully shot footage.
Unfortunately, if you're looking to cop some new kicks or bring backpack rap back, it's going to cost you. Boots range from $695 to $1,995, while the bags can cost up to $2,795 -- and y'all thought the Yeezys were pricey.