A robust mix of trap & soul.
âI am the struggle. I am the hustle. I am the city. Iâm the pot in the kitchen.â Yo Gotti raps on the title track of his latest album, I Am. The self-proclaimed king of Memphis has been involved in the trap game for a while now, and he has much to share, telling stories through out his new album, I Am. Gottiâs strong southern influence is clearly shown throughout the 13-track project. Thereâs just as much soul as there is swagger, a combination that keeps listeners intrigued. Yo Gotti can be lyrical at times, but his evolved ability to create numerous trap anthems is what keeps this album moving.
Unlike the norm, Yo Gotti places his lead singles at the rear of the tracklist. This unconventional tactic works rather well, as anticipation to hear hits like âKing Shitâ and âAct Rightâ builds throughout the listen. The preceding tracks donât disappoint either; there is never a stale point on the album. âSorryâ and âF-Uâ, to name a couple, keep the head nodding at a constant pace.
One track that canât be neglected is âLeBron Jamesâ. The beat absolutely knocks. It does sound much like Travi$ Scottâs banger âUpper Echelonâ, but Yo Gotti unleashes a whole other level of charisma. âOpen my doors in reverse, this that Rolls bitchâ he boasts. In fact, âLeBron Jamesâ typifies I Am entirely. Like the song, the album is certainly not timeless music, but it sounds superb in 2013. Yo Gotti excels at delivering whatâs hot right now.
Not every song is meant for the club though. Both âCold Bloodâ and âRespect That You Earnâ are breezy tunes with potential radio appeal. These jazzy songs definitely add flavor to the album.
Yo Gotti doesnât dissatisfy with I Am, releasing a strong project for the South.Â