Young Thug joins DJ Khaled, Dave East, Rick Ross, G Herbo and more at the Belaire family.
Fresh off of the release of the Young Stoner Life compilation project, Slime Language, Young Thug has announced his new partnership with one of hip hop's most celebrated champagne brands, Luc Belaire.
Young Thug introduced his new partnership with Luc Belaire earlier today in a new profile on Vogue. Through the new partnership, Thug launched his own strawberry flavored rosé called Belaire Luxe Rosé which will be sold in a crystal bottle. Considering Belaire's association with hip hop culture, Thug's new partnership only made sense.
"Belaire have consistently supported the culture,” Young Thug said. “I’ve been friends with Brett Berish [CEO of Sovereign Brands for Luc Belaire] for a while, and we’ve been talking about doing something together for a couple years and then we finally linked up. As a businessman, I took a look at the fact that I was drinking other people’s stuff who really don’t care nothing about us and never cared to support us.”
As you could expect with anything Young Thug does, he will undoubtedly bring his own unique flare and style to his collaboration with Luc Belaire.
“Every detail was thought of—the package, the color of the liquor...it’s fashion,” Thug said. “No one else approaches alcohol that way. Luxe Rosé, music, fashion: it’s all the same.”
To coincide with the launch, Luc Belaire released a new commercial for the Luxe Rosé bottle which shows Young Thug as a mad scientist concocting his new rosé/champagne blend for DJ Khaled and Rick Ross. Peep the commercial below.