Drake loves to play tastemaker, especially when he's broadcasting the up and coming sounds of his hometown for all of the hip hop world to hear. Social media and now OVO Sound radio are his primary platforms for spotlighting promising Toronto artists. Though in the case of social media, the spotlight is often less intentional, as his reputation is so high and his reach is so vast that any artist he casually mentions will likely double their followers immediately.

Looking at the rappers he's spotlighted as a whole could be viewed as a sort of composite, cubist musical self-portrait; in the rappers he spotlights, he sees himself.