Following a viral social challenge surrounding Future's flute-riddled "Mask Off" record, Future finally removed his own 'mask' for the song's official music video, which launched this morning. It's an eerie and cinematic piece, wth an end-of-the-world vibe, as Future drives around a city late at night, with riots and fires blazing in the streets surrounding him, while Amber Rose distracts him as he drives, fishnet stockings and all. In the music video's closing scene, Future takes his "mask off," a mask that is his face, only to reveal his face again (!). Inception. The visual is directed by Colin Tilley, the mastermind behind Kendrick Lamar's "Alright" music video. Did Tilley kill it yet again?

We've gone ahead and gathered some of the best gifs from "Mask Off," which also act as a nice summary of the visuals. If you haven't yet, watched the full music video here

Enjoy the gifs below.