What's next Gucci?
Gucci linked up with Todd Moscowitz (who co-founded 300 Entertainment and previously worked for Dej Jam), and retail executive Austin Rosen for the streetwear line that is based off the rapper's full name, Radric Delantic Davis.
The whole collection was designed by Patty and Peter Chung, who have gotten their hands on big retail design names such as Supreme, Nike, Stüssy to name a few.
In the pictures we show you guys only two designs, but if you peep the other shirts on his site here you'll see some other dope ones like a "Trap Holiday" t-shirt and one that's seemingly Gucci himself, wrapped up in a white hoodie.
The range of artwork is designed by the well known American artist Raymond Pettibon as well as other cats like Harmony Korine (Spring Breakers writer and director), Jayson Musson, Kristofferson San Pablo, Sang Bleu and more to come.
The look-book that fronts some familiar faces was shot backstage at the Day and Night Festival and Meadows Festival. You'll recognize Bhad Bhabie - whose real name is Danielle Bregoli and is known for her saying "cash me ousside."
The first release of shirts are part of an ongoing series called “Fan Fiction.”
We shared a post on Gucci earlier this week where the 37-year-old rapper chatted about being an OG in the rapper game and how he still learns from the young rappers that are up-and-coming.
"I feed off of the energy of young artists. It takes me back to the time when I was trying to get in the game, trying to get heard and just trying to build a fan base," he told Highsnobiety. "Sometimes it’s hard for me to feel the same hunger, but if I keep them around me, they’re so eager and they’re ready to make their next home run record. It makes me want to be in the studio, it makes me want to perform. I just feed off the energy. They keep me going."
In terms of what youth means to him, he explained, "it’s a time in life when you’re taking in a lot of information and finding yourself. With music, I feel like youth is the most important generation; it’s what pushes everything forward. Every new generation gets more creative and smart. The old guard, we’ve been doing it for so long we kind of get stuck in our ways, but the younger generation they’re willing to just try stuff."