HNHH PREMIERE: Jace has one question in "ITYB."
Jace has been quietly rising the ranks through his collaborations with Key! and producer Kenny Beats and now, he's back at it with a brand new music video for "ITYB." Kenny Beats is one of the most skilled producers in the game right now and he's behind the deck again for this one. The beat has Jace getting energetic with his flows, asking in a braggadocious manner: "Is that your bitch?"
The young artist takes the concept to new heights in the video, which is premiering exclusively via HNHH. In the clip, Jace is interrogated by an officer asking if he recognizes the breasts in the photo he's looking at. "If this was my bitch, I feel like I would probably own up to those titties," admits Jace. Keep it sly.
Jace is excited about the new video, telling us, "Kenny Beats and I locked in last summer over a 3 week period just linking up and working. We always work when I'm in LA but its usually touch and go. ‘ITYB’ was one of the first records we did and from the moment I started it, Kenny was like ‘this shit is crazy.'" He's got a lot in the plans, revealing that a new body of work is on the way. "I've just been working," he said. "Writing for people and excited to finally be dropping some new shit. My second solo project 'No One 2 Blame' will be dropping this year also."
What do you think of the new video?